Social media is often seen as simply a consumer technology that has limited value to businesses, but you might be surprised by how much proper use of social media can impact it. Here are four benefits your business could potentially see from using social media websites and applications.
It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.
Almost daily there is another data breach reported that exposes data for hundreds of thousands or millions of people. This is a troubling trend. One of the most troubling events happened recently as 700 million profiles from the social media network LinkedIn were found for sale on a popular hackers forum. What’s worse is that the company isn’t admitting that it had been breached recently. Let’s take a brief look at this situation and try to unpack what is going on with LinkedIn.
Nowadays, social media companies have a lot of power and influence, which is part of the reason that so many of today’s largest businesses have adopted social media as a critical promotional tool. With the average person spending about two hours and 24 minutes on social media and messaging applications per day, this makes social media a clear opportunity for any sized business to embrace. Let’s consider a few ways this can be accomplished for these different businesses.
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